Experiential Marketing of an Underground Tourist Attraction
نویسندگان
چکیده
منابع مشابه
Tourist Attraction, Satisfaction, and Behavioral Intention of Industrial Tourist: Economic Factors as Moderator
This study examined the relationship between satisfaction and behavioral intention as they relate to tourist attractions in Taiwan. Structural equation modeling was conducted using data from 376 industrial tourists. The findings reveal that the only the effects of tourist attraction, but also satisfaction, on behavioral intention, are supported. Furthermore, economic factors play a moderating r...
متن کاملRethinking experiential learning in marketing education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
متن کاملReflecting on Experiential Learning in Marketing Education
Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...
متن کاملComparison of Experiential Avoidance, Explicit and Implicit Attraction Beliefs in Obese and Normal Weight Females
Objective: The aim of this study was to compare the experiential avoidance, explicit and implicit attraction beliefs in obese and normal body mass index (BMI) females. Materials and Methods: This was an analytic cross sectional study. About 400 females (between 20-43 years old) were selected from nutrition and obesity clinics by convenience sampling method. The 40 items avoidance questionnaire...
متن کاملTitle: Rethinking Experiential Learning in Marketing Education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Tourism and Hospitality
سال: 2020
ISSN: 2673-5768
DOI: 10.3390/tourhosp1010001